The town of Ierapetra (in the local dialect: Γεράπετρο Gerapetro) is located on the southeast coast of Crete, along the beach of Ierapetra Bay. It lies south of Agios Nikolaos and southwest of Sitia and is an important regional centre. With its 16,139 inhabitants (2011) it is the most populous town in the regional unit of Lasithi, and the fourth town of Crete. Ierapetra is nicknamed "bride of the Libyan Sea" because of its position as the only town on the south coast of Crete.
Ierapetra was chosen among 500 South European destinations by the QualityCoast International Certification Program of EUCC as one of the 50 most attractive tourist destinations for visitors interested in cultural heritage, environment and sustainability. In 2012 Ierapetra was one of the only three destinations in Greece that won the Gold QualityCoast award, ranking 2nd among the TOP 100 chosen European destination.